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Schweppes Europe has called a review of its dollars 20 million pan-European advertising account, following the appointment of Doug Tough as its new president.
Wexford Irish Cream Ale s launch advertising goes up across the country next week, with a poster campaign created by Cowan Kemsley Taylor and photographed by Malcolm Venville.
A spoof Pepsi promo may prove costly for the drinks giant, Nick Gillies reports
Football is called fuss-ball in Germany, a name derived from the German view of the English style of play. We fuss the ball. They simply boot it into the back of the net.
Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals, looks set to push into the alcohol market by launching a raft of own-label lagers, alcopops and bitter brands.
Sopexa, the international marketing consultancy for the French Food Arcy Masius Benton & Bowles for the Le Crunch UK and Irish account on behalf of the French Apple Commission.
Castlemaine XXXX s marketing manager Jonathan Kirkley will reveal the strategy behind its Missing X promotion at a Marketing conference in October.
Nestle UK continues its use of unconventional media with the unveiling this week of the Polo bus, to support Polo Strong which launched last year. The bus, through advertising agency J Walter Thompson, features white Polo wheels and has New Polo Strong emblazoned on the side.
Whitbread is to start test marketing the UK s first draught alcopop, offering its Shott s range by the glass in British pubs.
Granada is to launch a nationwide chain of US-style service stations next Easter.
