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Saatchi and Saatchi is hotly tipped to land the first pounds 5 million tranche of advertising for Channel 5 as the channel gears up for its launch at the start of next year. The agency s task will be to communicate to customers the need to re-tune television equipment which is obligatory for the channel...
Sacla, the Italian pasta sauce manufacturer, is planning to move away from being a niche to a mainstream player as it capitalises on pasta s rising popularity with British consumers.
J. Walter Thompson has released its first work for Entenmann s cakes with a moody black-and-white film based on the story of the cult 30s gangsters, Bonnie and Clyde.
Belinda Archer chooses J. Walter Thompson s new campaign for Kellogg s Cornflakes: I never knew Kellogg s could be so groovy, or indeed JWT. It s a change from the usual sun-drenched, primary coloured cornflakes ads. I might even try a bowl. Writer Simon Brooks, art director Blaise Douglas, director...
Michele Martin reports on how Snapple resisted the chance to run with the big agencies once its brand had been established
Coca-Cola Great Britain is beginning its biggest push behind Diet Coke in the brand s 16-year history.
Manchester United is to start bottling and selling its team spirit with the launch of the football club s own blend of whisky.
Tony Hillyer, marketing director of Littlewoods Leisure, is restructuring the marketing department with six brand assistant-level redundancies. The company is also recruiting several senior marketing personnel including a customer marketing manager to co-ordinate its pools, spot-the-ball and lotteries...
McVitie s is re-entering the ice-cream market with its Penguin brand, three years after the Penguin ice-cream bar was withdrawn from distribution after disappointing sales.
United Distillers has more than doubled its advertising spend on Gordon s Gin to pounds 5m and claims that theuse of television commercials has revived the fortunes of the gin market.
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