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Holsten Pils is to take a swipe at Irish stouts and alcopops in its first TV ads since its pounds 14.5m relaunch. The pounds 7m campaign, designed by GGT, is fronted by the comedian Dennis Leary, who is seen shopping in a supermarket and attacking the fad for alcopops and beer variants. Another ad shows...
Iceland has parted with WCRS, its advertising agency of the past two years, releasing a frosty statement saying it has fallen out over future creative direction. The retailer has handed the pounds 7m account back to its old agency, Manchester-based Tom Reddy Advertising. Iceland s marketing director...
Coca-Cola is dropping its Fruitopia fruit-based soft drinks line in the UK, allowing rival brand Oasis to dominate the UK new-age drinks market.
Drinks giant International Distillers & Vintners (IDV) has filled its top marketing role with the appointment of Alan Cordery from South American food company Molinos Rio de la Plata.
Plymouth Gin, Britain s oldest gin distillery which was sold to former Interbrand chairman John Murphy for more than pounds 1m in May, has recruited a sales and marketing director.
Ryanair has signed up Jaguar as the first company to advertise on one of its aircraft. The Jaguar Big Cat mascot will remain on the Ryanair plane for a year and is expected to be seen by around 40 million people at airports in the UK and Europe. The airline is offering all 17 of its 737 aircraft to...
Paxo is to be marketed as a food in its own right for the first time in its 86-year history, and will advertise the change with a TV campaign fronted by a chicken puppet.
The Co-op is extending its ethical retailing campaign into alcoholic drinks.
US health food giant GNC launched its first UK shop in Bristol last week, with plans to bring sharp marketing to a sector dominated by Holland & Barrett.
