DIARY: BDDH folk try to blend in with the pixies but gnomes rumble them
06 Dec 1996
It s official: advertising is not a job for grown men, as our pic shows.
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INTERNATIONAL: THE WORLD’S TOP CLIENTS; Losers’ advertising strategy wins for Solo
06 Dec 1996 | by MARGARET OLLEY
Solo, a Norwegian soft drink, is appealing to cynical youth with darker ads, Margaret Olley says
NEWS: Four shops line up to take on TBWA for Morgan’s rum task
29 Nov 1996 | by EMMA HALL
Seagram UK has asked non-roster agencies to pitch for its pounds 4 million Captain Morgan s Spiced rum account, currently held by TBWA.
NEWS: Rainey Kelly takes satanic line for Tia Maria
29 Nov 1996 | by EMMA HALL
Rainey Kelly Campbell Roalfe introduces the Princess of Darkness this weekend, as it unveils its first work for Tia Maria since winning the account from Publicis (Campaign, 7 June).
NEWS: CDP hangs on to pounds 4m McEwan’s Lager task
29 Nov 1996
Collett Dickenson Pearce has fought off fierce competition to retain the pounds 4 million McEwan s Lager account.
NEWS: 1996 BUDGET; Alcopop producers angered at Clarke’s 40% increase in tax
29 Nov 1996
Alcopops were hit by harsh measures in this year s Budget, with a 40 per cent tax increase that will force prices up by 7p or 8p a bottle.
NEWS: CBC injects wit into Baileys work
29 Nov 1996 | by KAREN YATES
International Distillers and Vintners has introduced a humorous vein into its advertising for Baileys with a TV campaign that continues to reposition the drink as more than just an after-dinner tipple at Christmas time.
NEWS: HHCL unveils Martini’s Christmas ads
29 Nov 1996 | by HARRIET GREEN
Gilly Newhead, Martini s bitchy spokeswoman, will return to TV this week to promote the beautiful drink for Christmas.
CLOSE-UP: LIVE ISSUE/THE MEDIA DRINKING CULTURE; Has the media sales industry decided to dry out?
29 Nov 1996 | by RICHARD COOK
And can it survive without liquid stimulus? Richard Cook on the new sobriety
NEWS: Coca-Cola takes Euro ’96 direct
28 Nov 1996 | by JAMES CURTIS
Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK.
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