12 Dec 1996
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A German brewery has started selling what it claims is Europe s first kosher Pilsner lager aimed at the Jewish community.
McCain Foods, which last month became the first branded manufacturer to tie up with the National Lottery, has lost the marketer who put the deal together.
Despite the controversy over some alcopop advertising, the vast majority of alcohol ads comply with current codes of practice, according to new research.
Whitbread Beer Company is to carry out the first taste test on the Internet, inviting Net surfers to e-mail it for a free product sample.
Hooch has become the first of the alcopops to launch a TV ad campaign. The work, from Euro RSCG, will run for five weeks from the beginning of December. The ads were all shot in a bar and feature a character called Hooch Man who is shown wearing a yellow flowery dress, although at no point during any...
Cadbury is launching its second promotion tied to the Coronation Street sponsorship in a further attempt to strengthen the link between its confectionery brand and the Granada TV soap.
HP Bulmer has signalled its desire to build a portfolio of premium international lagers with its decision to distribute New Zealand beer Steinlager in the UK.
Bill Brown General manager Whitbread Leisure Vouchers
Scottish Courage has reappointed Barker s Bier account following a three-way pitch against M&C Saatchi and Rainey Kelly Campbell Roalfe.