NEWS: BRIEFS
12 Dec 1996
Gambling gains
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NEWS: Brewer pushes lager with kosher blessing
12 Dec 1996
A German brewery has started selling what it claims is Europe s first kosher Pilsner lager aimed at the Jewish community.
NEWS: Lottery tie-in boss quits McCain
12 Dec 1996
McCain Foods, which last month became the first branded manufacturer to tie up with the National Lottery, has lost the marketer who put the deal together.
NEWS: ASA gives drink ads the all-clear
12 Dec 1996
Despite the controversy over some alcopop advertising, the vast majority of alcohol ads comply with current codes of practice, according to new research.
NEWS: Volsk to trial via Web
12 Dec 1996
Whitbread Beer Company is to carry out the first taste test on the Internet, inviting Net surfers to e-mail it for a free product sample.
NEWS: Hooch has become...
12 Dec 1996
Hooch has become the first of the alcopops to launch a TV ad campaign. The work, from Euro RSCG, will run for five weeks from the beginning of December. The ads were all shot in a bar and feature a character called Hooch Man who is shown wearing a yellow flowery dress, although at no point during any...
NEWS: Cadbury’s video link with Corrie
12 Dec 1996
Cadbury is launching its second promotion tied to the Coronation Street sponsorship in a further attempt to strengthen the link between its confectionery brand and the Granada TV soap.
NEWS: Bulmer turns to premium lagers
12 Dec 1996
HP Bulmer has signalled its desire to build a portfolio of premium international lagers with its decision to distribute New Zealand beer Steinlager in the UK.
MEDIA: MEDIA CHOICE; ADLIDS
12 Dec 1996 | by BILL BROWN
Bill Brown General manager Whitbread Leisure Vouchers
ADVERTISING & PROMOTION: B&R holds onto Beck’s Bier’
12 Dec 1996
Scottish Courage has reappointed Barker s Bier account following a three-way pitch against M&C Saatchi and Rainey Kelly Campbell Roalfe.
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London-based intern sought for leading boutique Covent Garden recruitment firm
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£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
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£32,500 - £37,500, Central London
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