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The owners of recently launched drink brand Zeo have turned to Bell Pottinger Private's consumer and digital arms to support a multi-million-pound repositioning.
Cider brand Magners has handed PrettyGreen the task of attracting a new generation as it responds to a drop in sales of almost £10m and growing competition in the 'over-ice' market it pioneered.
Carlsberg has handed Lexis a content-driven brief believed to be worth a six-figure sum.
The Red Consultancy has made Amanda Duncan deputy CEO as part of a reshuffle following the departure of Andrew Baiden.
Frozen food brand Birds Eye has handed its consolidated consumer and b2b PR and social media work to Mischief.
Andrew Baiden, group MD of The Red Consultancy, is leaving the agency with immediate effect after 18 years to take a career break.
Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.
Europe's biggest frozen food group is overhauling its comms as the sector fights to boost its credibility in the UK.
Red Bull has switched its high-profile sports brief from Pretty Green to Pitch.
Fleishman-Hillard has won a brief for the launch of Chobani Greek yoghurt in the UK market following a pitch.
