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We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its annual marketing spend across its eight key brands, at the same time as cutting costs and disposing of non-core businesses.
Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance.
Business group CBI has reported brisk trading in the run-up to Christmas, while online retailers are braced for a "mega Monday" of frenzied buying on 6 December.
