11 Apr 2013
Work Club has created an installation to promote the coffee brand Carte Noire Instinct, which will run between 12 and 18 April in the Westfield Stratford City shopping centre. The "window of intensity" installation, which Work Club created with the design consultancy AllofUs, consists of a five-metre...
Coca-Cola is ramping up marketing around the 30th anniversary of its Diet Coke brand by teaming up with Tesco on a range of activity, including a bespoke photo booth.
11 Apr 2013
The ice-cream brand Cornetto has overhauled its product, logo and packaging, and created an online challenge for consumers to support the revamp. In addition to changing the Cornetto Classico, the branding for Cornetto has been redesigned to better appeal to its teen audience. The agency Lola has created...
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
10 Dec 2012
| by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
Pernod Ricard is rolling out a marketing programme for its premium Martell VS brand themed around after-dinner performances from internationally acclaimed musicians.
Diageo last week unveiled a revamp of its Guinness Storehouse visitor attraction aimed at creating an "immersive digital brand experience" at Ireland's most-visited tourist attraction.
Nathan Homer, Olympics project director at Procter & Gamble (P&G), has claimed the impact of the FMCG giant's sponsorship of London 2012 has been transformational, both within the company and externally.
As the Olympic torch relay reached London's Crystal Palace yesterday, accompanied by presenting partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.
06 Jul 2012
| by Mark Banham
Supermarket chain Morrisons has cancelled MFest, its first foray into the music event space, due to "adverse weather conditions" expected to hit the site at Harewood House in Leeds over the weekend.