22 May 2013
Dr Pepper is releasing a TV spot in the US. The ad is a humorous take on the brand's "one of a kind" campaign but, instead of featuring someone with a talent, the protagonist, Josh, is just really good-looking. The spot was created by Deutsch LA. It was written by Chris DiNinno and Ryan Lehr , art...
21 May 2013
| by John Reynolds
The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
21 May 2013
The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield factory the company s first in the UK. DraftFCB created the ad, which references the city s football teams Sheffield Wednesday and Sheffield United. The work was written by Dan Shone and art directed...
21 May 2013
Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...
20 May 2013
| by Priyanka Mehra Dayal
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
15 May 2013
Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...
14 May 2013
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...
14 May 2013
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity.
The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.