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Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).
There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM agency of record for its Hendrick's Gin brand.
Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account in the UK.
Starbucks is looking for an agency to handle its customer relationship marketing account in the UK.
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform.
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build closer relationships with its customers.
Rémy Martin, the cognac brand, has appointed The Red Brick Road to handle its CRM and digital account.
