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5 Gum "taste intense" by Billington Cartmell

14 May 2013

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

Florette to run ads when the sun shines

24 Apr 2013 | by Louise Ridley

Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.

Hovis "St George's" by JWT London

22 Apr 2013

Hovis will run a national press and outdoor campaign tomorrow (23 April) to mark St George s Day. The ad, which was created by JWT London, is an image of a bacon sandwich cut into quarters to resemble the St George s flag. It was written by Tim Noble and art directed by Gem Hagan. Tal Silverman was...

Whiskas "big cat little cat" by AMV BBDO

16 Apr 2013

Whiskas has released print and poster ads to complement its "big cat little cat" TV spot. The work was created by Abbott Mead Vickers BBDO and shows domestic cats displaying wild-cat behaviour. In one example, a pet cat stalks a group of zebras. The work was written by Diccon Driver, Richard McGrann...

Finlandia "to the life less ordinary" by Wieden & Kennedy London

11 Apr 2013

Finlandia vodka has unveiled a global campaign by Wieden Kennedy London. It comprises digital, outdoor, point-of-sale and events in Europe and the US. The work is divided into summer and winter campaigns, with the first ads appearing this month. While previous advertising has focused on Finlandia...

Green & Black's "this is not a chocolate bar" by Mother

14 Mar 2013

Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...

Queen's Jubilee extravaganza provides national lift

08 Jun 2012 | by Daniel Farey-Jones

Marketers' enthusiasm for the Queen's Diamond Jubilee matched the prevailing national mood, as millions turned out for street parties and tuned in to the four-day celebrations on television.

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

Locog has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.

Lurpak and Observer Food Monthly magazine in year-long deal

20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand Lurpak, focusing on new product Lurpak Lightest Spreadable.

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.

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