Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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Helen Edwards: research industry guilty of hyping dubious data
23 Jan 2013 | by Helen Edwards
The food industry is fair game for critics on issues such as food waste, but researchers and consumers are not subject to the same level of scrutiny.
Time to stop mothering women
05 Oct 2012 | by Suzy Bashford
Brands have long been accused of reducing women, and particularly mothers, to easy stereotypes. We investigate how mums are changing, and to what extent marketers are altering their thinking.
McDonald's ditches Innocent Smoothies
15 Aug 2012 | by John Reynolds
McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Carbonated drinks dominate in recessionary climate, says Britvic
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Carbonated drinks are dominating the soft-drinks category as the recession causes consumers to trade out of pure juice and still drinks and go "back into brands they know", according to Murray Harris, Britvic's customer management director.
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark and Ben Hall
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
Coca-Cola has been named the world's most valuable brand for the 12th year running while Apple has seen the biggest surge in brand value, according to Interbrand's latest annual global brand report.
Sector Insight: Baby Food & Milk
24 Aug 2011 | by Jane Bainbridge
A resurgence in breastfeeding and home cooking may hamper demand, yet brands' increasing emphasis on convenience is building sales.
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