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The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...
Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created...
Annie Leibovitz, the celebrated photographer, has shot a new campaign for Stella Artois called 'Timeless Beauty'.
Beattie McGuinness Bungay has developed its first work for the natural energy drink Pussy. The launch campaign comprises outdoor executions with word play on the brand name. BMB took a minority shareholding in the company in 2011 and works as its strategic and creative consultant.
Mr Kipling's new outdoor campaign, created by JWT London, features two new Christmas products, Mince Pies with Brandy Sauce, and Black Forest Whirls, as well as classics such as Christmas Cake Slices and Frosty Fancies. Launching on 10th December and running for two weeks, the work shows miniature...
Jagermeister's new campaign celebrates the deep and meaningful bonds that are experienced between true friends and brought together through the liqueur. The activity, by The Red Brick Road, aims to highlight the brand s heritage and its ingredients. In one of the executions, a Jagermeister bottle is...
Work Club has created a platform for Ballantine s that lets people enhance their Instagram photos by adding bespoke music. The Loud Blue platform, the next phase in the Scotch whisky brand s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents...
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
JWT has created its first work for Hovis since picking up the business.
