Why the cold war over 'copycat' branding may be set to heat up
10 Apr 2013 | by Matthew Chapman
The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
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Dodd's Gin design brings in founder's engineering heritage
26 Apr 2013 | by Matthew Chapman
Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.
Green & Black's "this is not a chocolate bar" by Mother
14 Mar 2013
Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...
Diet Coke celebrates its 30th anniversary
16 Jan 2013 | by John Reynolds
Diet Coke celebrates its 30th anniversary in the UK and Europe this year and is to put the occasion at the heart of its marketing, in order to engage with its core female target audience in the aftermath of the Olympic Games.
P&G scoops Brand of the Year award
29 Nov 2012 | by Noelle McElhatton
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Jamie Oliver launches exclusive food range for Boots
22 Oct 2012 | by Matthew Chapman
Alliance Boots has partnered Jamie Oliver to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch.
Appointment to view: Behind the scenes of the Tropicana Sunrise
30 Jan 2012 | by Georgina Brazier
Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off.
Why we're loving: Vicky Maguire [GALLERY]
19 Jan 2012
A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy
Brand Republic inducts its first Hall of Famers
23 Sep 2011 | by Staff
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald, John Lewis and Innocent among those honoured.
Freggo ‘taste’ by OgilvyOne
19 Apr 2011
OgilvyOne has created an art installation using ‘data visualisation’ for its ‘Sensational Ice Cream’ campaign for new UK brand Freggo.
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