Robinsons gets emotional about family with 'Pals' ad
03 May 2013
Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
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Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
Subway flatbread ad promotes the power of choice
01 May 2013 | by Maisie McCabe
Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new ad campaign to promote its new low-fat flatbread range to healthy eaters.
Snickers ad snares bad spellers
01 May 2013 | by James Swift
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
Talisker creates 'world's first interactive storm'
30 Apr 2013 | by Gemma Charles
Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.
Lucozade unveils 'powered by glucose' spot
22 Apr 2013 | by James Swift
Lucozade Energy today unveiled a new global campaign that introduces the slogan "powered by glucose".
Diet Coke launches ad featuring Taylor Swift
12 Apr 2013 | by Sara Kimberley
Diet Coke has unveiled its latest TV ad, starring pop star Taylor Swift.
Nesquik chocolate milkshake TV ad escapes ban
27 Mar 2013 | by John Reynolds
Nestlé-owned Nesquik has won a battle not to have one of its TV ads banned, after the advertising watchdog ruled the ad did not encourage children to undertake poor eating habits.
Carlsberg launches £10m campaign for Somersby
26 Mar 2013 | by James Swift
Carlsberg UK has launched a nationwide campaign for its first Cider, Somersby, with a TV spot that premieres tonight to coincide with England's World Cup qualifier against Montenegro.
Mentos unveils 'Stay fresh' global campaign
19 Mar 2013 | by Alex Brownsell
Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.
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