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Yo! Sushi turns to Japanese-style kookiness and frenetic electronica

07 Jun 2013 | by Ben Bold

Yo! Sushi is injecting its latest work with a heavy dose of Japanese-style kookiness and high-speed, frenetic electronica in an ad aimed at encouraging consumers to "Taste the Future" and try its Yo! Burger.

Strongbow boosts 'Earn it' message with Tough Mudder sponsorship

07 Jun 2013 | by Simon Nias

Strongbow is to build on its "Earn it" campaign through a sponsorship deal with the UK arm of the self-styled "toughest event on the planet", Tough Mudder.

Carling launches £10m campaign with 'refreshingly perfect' strapline

30 May 2013 | by Simon Nias

Carling has launched a £9.6m ad campaign with an updated strapline and with the catchphrase, "It's good...but it's not quite Carling".

Stella Artois Cidre pays tribute to the 'simple life'

23 May 2013

Wim Wenders, the president of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".

Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Robinsons gets emotional about family with 'Pals' ad

03 May 2013

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

Snickers bids on commonly misspelled Google search terms

30 Apr 2013

The most commonly misspelled searched terms on Google were used to communicate Snickers' 'you're not you when you're hungry' message.

Talisker creates 'world's first interactive storm'

30 Apr 2013 | by Gemma Charles

Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

Lucozade offers glucose-powered lyrical journey

22 Apr 2013

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.

Evian babies street dance with adult selves

22 Apr 2013

Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies.

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