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Moonpig.com "Beer Fest Bundle" by Wordley Production Partners

21 May 2013

Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...

Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Marks & Spencer "make today delicious" by Rainey Kelly Campbell Roalfe/Y&R

14 May 2013

Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...

Sainsbury's "by Sainsbury's" by Abbott Mead Vickers BBDO

10 May 2013

Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a range of Sainsbury s own-brand products being used to prepare the dessert, accompanied by a cover...

Pick of the week: Robinsons, BBH

09 May 2013

Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.

Cornetto "cupidity" by MoFilm and RSA

08 May 2013

Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...

Robinsons "pals" by Bartle Bogle Hegarty

08 May 2013

Bartle Bogle Hegarty has created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad, which will run as 30- and 60-second executions, broke on ITV during Britain s Got Talent last weekend. It shows two boys playing together outside and, after the day s activities, they race home for a...

Müller "Müllerlicious" by VCCP

08 May 2013

M ller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner yoghurts. In the spot, Scherzinger reclines on a sofa and eats a Marc De Champagne-flavoured...

Robinsons gets emotional about family with 'Pals' ad

03 May 2013

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

Cadbury Fabulous Fingers "the revelation - honeycomb" by VCCP

02 May 2013

Burton's Biscuit Company has released two ten-second TV ads as part of a 1.2 million campaign to promote two new variants of its Cadbury Fabulous Fingers. The spots, created by VCCP, depict the chocolate fingers as characters from 80s-style American soap operas, carrying on the theme from a previous...

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