Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
The salad has ignored platitudes about provenance and 'passionate farmers'
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Birds Eye's Polar Bear campaign is good not great
The salad has ignored platitudes about provenance and 'passionate farmers'
The supermarket has moved its ads into the post-Jamie Oliver era with great poise.
Ad catches our attention by avoiding all the safe, cosy and familiar options.
Heavy-handed ad promotes an aspired-to attitude that the energy drink really isn't about.
Bottled-water brand at last makes 'Live young' positioning clearly relevant to adults.
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots across Latin America on world Friendship Day.
The new television spot for Visa gets Matt Williams into the Olympic spirit but Jeremy Lee sees nothing but turkey in the latest Bernard Matthew's ad.
The brand delivers its triple-filtered message with the same chic as previous work.
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?