Marketing Society president delivers ethics call
28 Nov 2012 | by Alex Brownsell
Aviva chief marketing and communications officer Amanda Mackenzie has called on the marketing community to behave more ethically.
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City Index puts 9% of UK budget into branded content
11 Dec 2012 | by Daniel Farey-Jones
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
Direct Line to merge marketing and product teams
24 Sep 2012 | by Alex Brownsell
Direct Line Group has announced a restructure of its marketing operations, to coincide with the promotion of Mark Evans to the role of group marketing director.
Aviva launches HTML5 illustrated site for retirement advice
07 Sep 2012 | by Sarah Shearman
Aviva, the insurance and pensions group, has launched a website that uses HTML5 technology, which offers advice to people reaching retirement age.
Jay Jamison on hackathons: 'Brands are open to solving problems the new-fashioned way'
06 Sep 2012
US venture capitalist Jay Jamison, a partner at BlueRun Ventures, gives the view from across the Atlantic on the benefits of all-night hackathons
E.ON top UK marketer Jeremy Davies to depart
23 Aug 2012 | by Alex Brownsell
Jeremy Davies, marketing director at E.ON, is to leave the energy company to take up a position with the Commercial Bank of Qatar.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
RBS brand director Smith departs in group marketing restructure
21 Feb 2012 | by Alex Brownsell and Sarah Shearman
RBS is to implement a new group marketing structure across its retail banking business, including the NatWest and RBS brands.
City Index to boost brand with integrated push
08 Feb 2012 | by Matthew Chapman
Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.
Merrill Lynch targets rich via luxury yacht mag
27 Sep 2011 | by Daniel Farey-Jones
Merrill Lynch Wealth Management and superyacht brokerage house Yachting Partners International have partnered to launch a magazine for the super-rich called 360 Degrees.
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