Aviva fills marketing gap left by Price departure
27 Sep 2011 | by Matthew Chapman
Aviva has promoted Anne Filatotchev to a broader UK marketing director role following the departure of Gary Price in June.
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Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey', as broadcasting regulator Ofcom launches an investigation into the original bumpers.
Aviva has promoted Anne Filatotchev to a broader UK marketing director role following the departure of Gary Price in June.
Opera singer Gio Compario rocks out in the Stone Age in the latest ad for Gocompare.com.
CST The Gate has poached Aviva's global brand director, Luke Mugliston, to become its chief executive.
Aviva, the insurance giant, is today (18 September) launching the second phase of its 'You Are The Big Picture' campaign.
Aviva is using real-life customer experiences to demonstrate how it looks after them in times of need, in a series of idents that will run as part of its ITV Drama Premieres sponsorship.
The latest spot for Moneysupermarket.com is set in the jungle.
Aviva has appointed Albion London to handle the advertising for the launch of its new online car insurance brand.
Price-comparison website Moneysupermarket.com plans to use its marketing to present itself as a 'big brand', in a drive to gain a long-term advantage in the sector.
Financial-services brand Legal & General is looking to present a more personable positioning to consumers and differentiate itself from competitors.