MasterCard extends Brit Awards sponsorship
29 Nov 2010 | by John Reynolds
MasterCard and the Brit Awards, one of the country's flagship music award events, have extended their commercial relationship for a further three years.
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More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
Brand of the Year 2010
24 Nov 2010 | by Suzy Bashford
Department store John Lewis has won The Marketing Society's Brand of the Year.
CMW lands global brief for Aviva's investment division
18 Nov 2010 | by Matt Williams
Aviva has appointed CMW to handle the global integrated advertising for its investment arm.
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
Confused.com to roll out musical number
05 Nov 2010 | by Daniel Farey-Jones
Confused.com is to roll out a Queen singalong TV ad on Sunday (7 November), in a bid to reassert itself as the insurance comparison market leader.
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend and boosted acquisitions by using predictive marketing software developed by IBM.
Campaign Big Awards 2010: Financial, Corporate & Utilities winners
28 Oct 2010
View all of the winning campaigns from the Financial, Corporate & Utilities category.
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
Allianz set for global ad push
19 Oct 2010 | by Alex Brownsell
German financial-services group Allianz is launching its biggest international ad campaign to date.
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