Confused.com repositions to emphasise expertise with new brand mascot
29 May 2013 | by John Owens
Confused.com is to launch a multi-million-pound repositioning campaign as it attempts to align its above- and below-the-line work.
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Confused.com introduces Brian the Robot
29 May 2013 | by Louise Ridley
Confused.com, the insurance comparison website, has revamped its advertising and brought in a brand character called Brian, the fastest insurance comparison robot in the world.
Confused.com overhauls brand in search of 'expert' positioning
29 May 2013 | by Alex Brownsell
Confused.com is to looking to hit back against its big-spending rivals with a new brand identity and ad campaign, positioning itself as the "insurance expert".
Top ten ads of the week
22 May 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Ofcom takes action as consumers plagued by growing nuisance calls
17 May 2013 | by Matthew Chapman
Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.
Frank PR picks up Churchill TV sponsorship brief
09 May 2013 | by Alec Mattinson
Consumer insurance agency Churchill is understood to have briefed Frank PR to support its sponsorship of a primetime ITV series.
Zurich hires IPG for creative, media and digital duties
07 May 2013 | by Maisie McCabe
Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.
Wynne Evans on life as the divisive star of the GoCompare.com ads
03 May 2013 | by Matthew Chapman
Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.
Top ten ads of the week
02 May 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Confused.com turns to Ogilvy for integrated comms
02 May 2013 | by John Owens
Confused.com has appointed Ogilvy PR to handle its retained consumer work as it looks to integrate its marcoms offer.
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