22 May 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.
Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.
02 May 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Poisiton: head of brand creative and digital, Gocompare.com
Date of Birth: 12/05/81
View Dan's linked in profile
Describes himself as: Ambitious, creative and fun.
Q: What are the biggest marketing challenges you face?
A: The volume and diversity of the data we collect and receive...
The animosity between Comparethemarket's Spencer and Comparethemeerkat's Aleksandr Orlov peaks to a new level as the former parachutes into the grounds of the meerkat mansion.
22 Apr 2013
Comparethemarket.com has released a TV spot bringing together characters from the website and Comparethemeerkat.com. The ad, by VCCP, shows the assistant to Comparethemarket.com s fictional owner, Maurice Wigglethorpe-Throom, throwing a rock through the window of the meerkat mansion, with a note demanding...
Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships.
Financial services are preferable sponsorship partners to FMCG brands as they are prepared to sign up to longer-term deals and are "not opportunists", claims England Cricket Board (ECB) commercial director John Perera.
Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.