16 Dec 2011
| by Staff
No celebrity list would be complete without at least one mention of David Beckham, but welcome appearances from Einstein, Van Damme and Madness brought some blessed variety this year.
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard customers the chance to win a range of prizes through an interactive digital advent ?calendar, which is hosted on its Facebook page.
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising to make Christmas easier for consumers.
30 Nov 2011
| by Helen Edwards
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
The question of what makes a marketing leader was answered by five very different senior marketers, from Innocent to 101, at a recent Marketing Society and LinkedIn event. Watch the highlights of the insights they provided.
'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
RSA-owned insurance brand More Th>n has appointed Capital One marketer Dominic Grounsell as its marketing director.
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
Visa's new digital wallet service is to be called V.me and, in an effort to differentiate it from its other products, it will not use the Visa logo.
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign in seven years.