Should a brand ever open itself up to criticism on its own platform? The Marketing Society Forum
15 Aug 2012
Loan provider Wonga.com has set up a digital platform to engage its critics.
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Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum
31 Oct 2012
The ECB has dismissed some sponsors within football as 'not appropriate' for English cricket.
Helen Edwards: Creditable brand lessons from Wonga and BrightHouse
18 Jul 2012 | by Helen Edwards
Disapproval of brands providing credit-based services to blue-collar customers fails to acknowledge consumers' right to choose them.
Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
Editor's Comment: MasterCard's fight for relevance
27 Sep 2011
In these straitened times, our purses may not be bulging with cash, but they are still brimming with plastic. Debit, credit, store and loyalty cards, and goodness knows what other rectangles of consumer magic.
Editor's Comment: A priceless commodity
20 Apr 2011 | by Noelle McElhatton
What's your favourite property? We're not talking Grand Designs or Phil and Kirstie, but brands.
Adwatch Review: Visa
31 Mar 2009
LONDON - Yan Elliott, joint creative director of WCRS, reviews the latest Visa commerical, which ranked 15th in the Adwatch recall poll of 1 April.
Brand manager of the week
10 Dec 2008
Sharon Zimmerli, Senior design and identity manager, Barclaycard
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