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Brand Barometer: Social media performance of Visa

26 Oct 2012 | by Staff

A look at the performance of Visa in social media over the past four months.

Which payment system is most prominent online? Brand barometer

21 Sep 2012 | by Gemma Charles

MasterCard is the most prominent, with American Express in second place.

Sector Insight: Debit and credit cards

28 Sep 2011 | by Jane Bainbridge

The financial crisis and resultant austerity measures have slowed growth, but the creditand debit-card sector is still thriving, writes Jane Bainbridge.

The Marketing Profile: Alison Bain of American Express

20 Oct 2009 | by Alex Brownsell

Alison Bain, vice-president and head of international advertising for American Express, may be British, but worrying exclusively about the foibles of consumers in her home country is something of a novelty for her.

Marketing faces the great British banking challenge

02 Sep 2009 | by David Benady

LONDON - Trust in Britain's financial institutions is at an all-time low, but how can marketing help restore public confidence in the banks

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution

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