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MasterCard sponsors The Brits content on Vevo

13 Jan 2012 | by Maisie McCabe

MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo.

Capital One gives cashback with Absolute Radio's Christian O'Connell

02 Nov 2011 | by Maisie McCabe

Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio's 'Christian O'Connell Breakfast Show'.

The Specialist Works Group wins PayDayUK.co.uk media account

10 Aug 2011 | by Jeremy King

The Specialist Works Group companies, The Broadcast House and The Press House, have won a joint contract for the creative and media buying accounts of short-term loan specialist PayDayUK.co.uk.

American Express signs deals with Guardian, LoveFilm and Spotify

25 Oct 2010 | by Ben Bold

American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.

Universal McCann ties up global MasterCard account

10 Sep 2010 | by Mark Banham

MasterCard has consolidated its $340m (£220m) global media planning and buying account into Interpublic Group's Universal McCann.

American Express tops feel-good survey of digital outdoor ads

10 May 2010 | by Maisie McCabe

LONDON - An American Express ad, 'It's not just for posh nosh', achieved the highest feel-good score of nine ads used in research into the engagement levels of digital outdoor ads conducted by Clear Channel Outdoor and Kinetic.

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