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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

MasterCard promotes Beyoncé VIP tour experience

19 Apr 2013 | by Alex Brownsell

MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyoncé from an up-close VIP area on her UK tour.

American Express to serve geo-targeted ads in London cabs

28 Mar 2013 | by Matthew Chapman

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.

MasterCard signs Rita Ora to front 'Priceless Remakes' campaign

07 Jan 2013 | by Alex Brownsell

MasterCard has recruited pop music artists Rita Ora, Conor Maynard and Delilah to front a campaign promoting the fifteenth year of its sponsorship of The BRIT Awards.

Wonga branches out into online shopping loans

17 Dec 2012 | by Matthew Chapman

Wonga has partnered with furniture retailer Cotswold to launch a new service, which does not carry the Wonga name, that allows shoppers to borrow money for one-off online purchases.

Barclaycard prepares Bespoke Offers digital deals service

30 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Barclaycard is to launch a digital reward and offers scheme called Barclaycard Bespoke Offers, six months after ending its Freedom loyalty programme.

Visa tops Facebook brand engagement ranking

03 Oct 2012 | by Sarah Shearman

Visa, P&O Cruises and Reebok were the most engaged-with brands on Facebook in July, according to research from performance marketing agency iProspect.

Wonga counters 'hyperbole' with online debate platform

02 Aug 2012 | by Alex Brownsell

Wonga, the controversial short-term loans provider, has launched a digital platform that aims to "inform the debate" around the brand and improve its reputation.

MasterCard aims to defy Olympic clutter with campaign

09 Jul 2012 | by Alex Brownsell

MasterCard is looking to maintain the momentum of its Priceless London campaign with an ad drive showing the benefits of taking part in one of the experiences offered by the payment brand.

Amex rolls out first SMS-interactive billboard

08 May 2012 | by Alex Brownsell

American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.

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