East London restaurant Dishoom taps into the spoken history of Mumbai's old Irani Cafés by harvesting stories from the Indian capital's older generation.
McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.
18 Mar 2013
McDonald s is launching the second part of its "family favourites" brand campaign with a 40-second TV spot. Created by Leo Burnett, the ad celebrates the excitement that the Happy Meal box brings to a child. It poses the question "What is it with kids and boxes?" and demonstrates that the Happy Meal...
14 Mar 2013
| by Echomo Efeyini
Domino's, the pizza brand, is behind an online sitcom aimed at football fans, which will air every Thursday and will discuss the latest action on the pitch.
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
13 Mar 2013
| by Helen Edwards
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Tesco is buying family restaurant chain Giraffe for £48.6m in a move that will see it integrate the brand into its larger stores.
06 Mar 2013
KFC has launched a 2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC s website and be supported online by sponsored...
05 Mar 2013
| by Staff
The small, influential "naturally fast food" restaurant chain has a popular recipe-book line and global ambitions.
04 Mar 2013
| by Louise Ridley
Pizza Hut Delivery's first work for its integrated "hut it" campaign by McCann Manchester launches today on TV to push the brand's half-price promotion.