Just Eat rival calls European ad pitch
22 May 2013 | by Ian Darby
Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad agency to work on its brands in Europe.
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Domino's football supporter sitcom plays for laughs
24 May 2013
Social video expert Be On evaluates the latest viral campaign from Domino's.
Nokia and McDonald's among the takers for C4's ad offer
17 May 2013 | by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
McDonald's reaches out to Cleveland kidnap hero
08 May 2013 | by Gordon MacMillan
Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.
Subway replaces wraps with 'healthier' flatbreads
01 May 2013 | by John Reynolds
Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs.
Wake up and smell the success of coffee
30 Apr 2013 | by Kate Jones
The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand...
Costa Coffee's growth is down to "reassuringly proud" strategy
30 Apr 2013 | by Jenny Ashmore
The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability officer.
Meet the new generation of restaurant brands outsmarting the establishment
25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant
Former Giraffe and wagamama lead marketer Vikki O'Neill (below, left) outlines how new restaurant chains are leading the way in using social to create an explosion in brand awareness and loyalty.
Value of a Facebook fan rises to an average of $174
19 Apr 2013 | by Chloe Smith
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Taco Bell turns to Deutsch for latest TV ad
17 Apr 2013 | by James Swift
Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.
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