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Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.

Counting down 2012's finest Marketing Moments

10 Dec 2012 | by Nicola Kemp

Nicola Kemp unveils the top marketing moments of the past 12 months.

Starbucks chief pens open letter on tax and trust

07 Dec 2012 | by Matthew Chapman

Starbucks is running an open letter in newspapers from managing director Kris Engskov, which claims the company will pay "significant" tax in the next two years, regardless of profits.

KFC hires circus school stars for Krushems push

04 Dec 2012 | by Matthew Chapman

KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus school, choreographed by Austrian artist Will Dorner.

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.

Starbucks bows to pressure over UK tax

03 Dec 2012 | by Sarah Shearman

Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash, saying it understands "we need to do more to maintain and further build public trust".

P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.

McDonald's "festive menu" by Leo Burnett

29 Nov 2012

McDonald s has launched a campaign to promote its festive menu. A TV spot, created by Leo Burnett, tells the story of a postman who braves the elements to deliver festive joy to the British public. After a tough day s work, he rewards himself for his efforts with a McDonald s Winter Warmer and banter...

McDonald's kicks off Christmas ad campaign

27 Nov 2012 | by Ben Bold

McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.

Eat opens Strand concept store

21 Nov 2012 | by Ben Bold

Eat, the cafe chain, is opening a flagship store tomorrow on The Strand in London, to showcase its new branding and store-design that will roll out across all 120 stores from next year.

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