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If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
A recently published medical study forecast that 11m more people in the UK will be obese by 2030, and proposed solutions include a government levy and marketing restrictions on unhealthy food.
A vacation spent in the US is less an adman's holiday than a busman's holiday.
Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?
Being first past the post to disclose information or pre-empt legislation is a move worth making.
Listen to marketers, agency chiefs and, ahem, trade magazine editors, and you wouldn't think it possible. But, amid the economic doom and gloom, the year the Jeremiahs had written off as a non-starter turned out to be a positive one.
Chris Arnold, creative partner of Creative Orchestra and author of 'Ethical Marketing & The New Consumer', considers what today's 'responsibility deal' means for marketers.
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