McDonald's 'Piccadilly sign' by Leo Burnett
30 Apr 2009
McDonalds' LED sign in Piccadilly Circus has undergone a revamp, and is hosting a new creative concept by Leo Burnett.
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Watch consumers interact with McDonald's digital billboard at Piccadilly Circus
30 Apr 2009 | by Gemma Charles
LONDON - McDonald's has unveiled a fresh sign concept at Piccadilly Circus, aimed at encouraging visitors to take pictures against the back-drop of the iconic outdoor site, which is seen by an estimated 1.1m people a week.
Ginsters 'properly filled' by BBH
29 Apr 2009
Comedians Hugh Dennis and Mackenzie Crook have recorded jokes for two new radio spots for Ginsters.
Ginsters 'properly filled 5 a side' by BBH
29 Apr 2009
The work intends to reinforce the Ginsters brand positioning of 'real honest food' by supporting 'real' grassroots sporting activity.
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
We reveal the results of the 2009 BrandZ survey, which expresses in financial terms the strength of thousands of brands in 443 categories and in 30 countries.
Consumer spend on leisure activities remains high
16 Apr 2009 | by Becky Wilkerson
LONDON - Despite the current economic downturn, British consumers are still spending a much bigger proportion of their income on leisure activities than they did in the 70s, according to the latest annual survey from the ONS.
Domino's fights back after 'disgusting' YouTube video
16 Apr 2009 | by Ian Darby
NEW YORK - Domino's has attempted to repair the damage done to its brand by YouTube videos made by two employees by posting its own YouTube video.
British consumers swap going out for staying in
16 Apr 2009 | by Becky Wilkerson
LONDON - Britons are going out less and spending more money on drinking at home and holidaying in the UK in response to the economic downturn.
Sector Insight: Coffee shops
15 Apr 2009 | by Jane Bainbridge
Despite the recession and increasing competition from lower-price rivals the coffee-shop sector should continue to grow.
Burger King readies UK launch of Whopper Bars
15 Apr 2009 | by Gemma Charles
LONDON - Burger King is set to introduce its Whopper Bars concept to the UK as part of plans to build its reputation on casual dining.
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