Watch McDonald's 'Favourites' TV campaign
09 Oct 2009 | by Amy Golding
LONDON - Fast-food chain McDonald's is celebrating the 35th anniversary of its arrival in the UK with a nostalgic campaign that focuses on its best-known menu items.
McDonald's is claiming universal appeal in its latest TV spot by Leo Burnett which explains that "there is a McDonald's for everyone".
LONDON - Fast-food chain McDonald's is celebrating the 35th anniversary of its arrival in the UK with a nostalgic campaign that focuses on its best-known menu items.
LONDON - Burger King has launched a TV campaign to promote its new Bacon Caesar Angus Burger.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
LONDON - Online takeaway service Just-Eat is to launch its first TV marketing push to steal market share from leading chain takeaway brands.
LONDON - Burger King is taking on McDonald's by relaunching its breakfast menu and introducing earlier opening hours across the UK. Its opening times will change from 10am to either 7am or 8am.
LONDON - The Department of Health has agreed a deal with Channel 4 to sponsor The Simpsons, as part of its £75 million Change4Life initiative, which aims to reduce obesity in the UK.
LONDON - YO! Sushi, the Japanese conveyor-belt restaurant chain, has appointed Mark McCulloch as senior marketing manager, responsible for its 42 restaurants in the UK.
LONDON - Today's round-up of the biggest business stories
LONDON - Unbranded campaigns may grab consumer attention, but they are not risk-free.