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British Heart Foundation 'yoobot' by Grey London

In a bid to highlight the issue of obesity in children, the British Heart Foundation and Grey London are bringing back the YooBot, an online game where children can create a virtual mini-me version of themselves, controlling their future development via a website.

McDonalds 'come as you are' by BETC Euro RSCG

BETC Euro RSCG has unveiled its latest work as part of the McDonald's 'come as you are' campaign, this time featuring fictional movie characters.

McDonald's 'come as you are' by BETC Euro RSCG

BETC Euro RSCG has created a print campaign for McDonald's to coincide with the release of the Baccalaureat exam results.

Leo Burnett leads Campaign Photo shortlist

LONDON - A total of 85 entries have been shortlisted for prizes in Campaign Photo - a new set of awards that recognise the value that creative image-makers bring to the power of advertising.

McDonald's 'Piccadilly sign' by Leo Burnett

McDonalds' LED sign in Piccadilly Circus has undergone a revamp, and is hosting a new creative concept by Leo Burnett.

Ginsters 'properly filled 5 a side' by BBH

The work intends to reinforce the Ginsters brand positioning of 'real honest food' by supporting 'real' grassroots sporting activity.


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