McDonalds 'come as you are' by BETC Euro RSCG
02 Sep 2009
BETC Euro RSCG has unveiled its latest work as part of the McDonald's 'come as you are' campaign, this time featuring fictional movie characters.
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In a bid to highlight the issue of obesity in children, the British Heart Foundation and Grey London are bringing back the YooBot, an online game where children can create a virtual mini-me version of themselves, controlling their future development via a website.
BETC Euro RSCG has unveiled its latest work as part of the McDonald's 'come as you are' campaign, this time featuring fictional movie characters.
BETC Euro RSCG has created a print campaign for McDonald's to coincide with the release of the Baccalaureat exam results.
LONDON - A total of 85 entries have been shortlisted for prizes in Campaign Photo - a new set of awards that recognise the value that creative image-makers bring to the power of advertising.
McDonalds' LED sign in Piccadilly Circus has undergone a revamp, and is hosting a new creative concept by Leo Burnett.
The work intends to reinforce the Ginsters brand positioning of 'real honest food' by supporting 'real' grassroots sporting activity.