Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review the key marketing moments and themes of 2008.
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Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have also had an impact
ASA study finds food ads comply with childhood obesity code
11 Dec 2008 | by Miranda Fitzgerald
LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a compliance report by the Advertising Standards Authority.
Royal Bank of Scotland to provide free financial advice
11 Dec 2008 | by Alex Brownsell
LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part of efforts to rebuild confidence in the Government-owned bank.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
LONDON - A roundup of the important stories from the world of Marketing.
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