LONDON - McDonald's is planning a global overhaul of its Happy Meal toys as part of a wide-ranging push to improve the image of its flagship children's food offering among parents.
20 Jun 2008
| by Staff
LONDON - The customers interviewed by Marketing's food editor, Gemma Charles, and senior reporter Jemima Bokaie at the Gloucester Road Burger King were pleased with their £95 burgers. But will the publicity stunt be enough to change perceptions and make Burger King a more upmarket dining experience?
LONDON - Burger King is launching the world's most expensive burger this week, priced at £95.
LONDON - Burger King is rolling out what it claims to be the first burger made for sharing across its three biggest European territories, in an attempt to take on the pizza market.
13 May 2008
| by Gemma Charles
LONDON - A new era in fast-food retailing was ushered in last week in central London as KFC launched its A.M. breakfast menu. In a radical move, the chicken restaurant chain is planning to take a bite out of the lucrative breakfast market, which, according to Sandelman & Associates, accounts for 10%...
LONDON - KFC is to start selling breakfasts for the first time as part of a global move into the burgeoning market.
30 Apr 2008
| by Vox pop
In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald's is providing its staff with designer uniforms, but will they be successful? Here you can see a short video on what the public thinks about burger chains opting for a more premium image.
06 Feb 2008
| by Vox pop
McDonald's has been given the go-ahead by the Qualifications and Curriculum Authority to run its own nationally recognised qualification in human resources and marketing but what do the public think about the move?