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Marketing's Adwatch of the Year 2008

17 Dec 2008 | by Gail Kemp

LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have also had an impact

McDonald's unveils bold new packaging as makeover continues apace

04 Nov 2008 | by Gemma Charles

LONDON - The fast-food chain has taken a more 'natural' approach with its latest packaging.

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.

KFC takes a seat at the breakfast table

13 May 2008 | by Gemma Charles

LONDON - A new era in fast-food retailing was ushered in last week in central London as KFC launched its A.M. breakfast menu. In a radical move, the chicken restaurant chain is planning to take a bite out of the lucrative breakfast market, which, according to Sandelman & Associates, accounts for 10%...

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