Royal Bank of Scotland to provide free financial advice
11 Dec 2008 | by Alex Brownsell
LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part of efforts to rebuild confidence in the Government-owned bank.
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ASA study finds food ads comply with childhood obesity code
11 Dec 2008 | by Miranda Fitzgerald
LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a compliance report by the Advertising Standards Authority.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
LONDON - A roundup of the important stories from the world of Marketing.
KFC plans Cayan grilled chicken roll-out
25 Nov 2008 | by Gemma Charles
LONDON - KFC is gearing up to offer grilled chicken in its restaurants across the UK under the name 'Cayan Grill'.
McDonald's mounts cinema ticket promotion
04 Nov 2008 | by Gemma Charles
LONDON - McDonald's is launching a 2 for 1 cinema ticket offer supported by TV, press and online activity.
McDonald's unveils bold new packaging as makeover continues apace
04 Nov 2008 | by Gemma Charles
LONDON - The fast-food chain has taken a more 'natural' approach with its latest packaging.
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
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