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LONDON - The customers interviewed by Marketing's food editor, Gemma Charles, and senior reporter Jemima Bokaie at the Gloucester Road Burger King were pleased with their £95 burgers. But will the publicity stunt be enough to change perceptions and make Burger King a more upmarket dining experience?
In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald's is providing its staff with designer uniforms, but will they be successful? Here you can see a short video on what the public thinks about burger chains opting for a more premium image.
McDonald's has been given the go-ahead by the Qualifications and Curriculum Authority to run its own nationally recognised qualification in human resources and marketing but what do the public think about the move?
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