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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

McDonald's reaches out to Cleveland kidnap hero

08 May 2013 | by Gordon MacMillan

Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.

McDonald's "great tastes of America" by Leo Burnett

08 May 2013

McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....

Subway replaces wraps with 'healthier' flatbreads

01 May 2013 | by John Reynolds

Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs.

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand...

Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability officer.

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

Former Giraffe and wagamama lead marketer Vikki O'Neill (below, left) outlines how new restaurant chains are leading the way in using social to create an explosion in brand awareness and loyalty.

McDonald's "worth getting up early for" by Leo Burnett

23 Apr 2013

McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written...

Value of a Facebook fan rises to an average of $174

19 Apr 2013 | by Chloe Smith

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.

Taco Bell turns to Deutsch for latest TV ad

17 Apr 2013 | by James Swift

Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.

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