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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Opinion: The Marketing Society Forum

21 Apr 2010 | by Staff

Is it a good idea for FMCG brands to try to become retailers?

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

KFC unveils five year expansion plans

16 Feb 2009 | by Joe Thomas

LONDON - KFC has announced plans to open 300 new restaurants over the next three to five years.

ASA study finds food ads comply with childhood obesity code

11 Dec 2008 | by Miranda Fitzgerald

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a compliance report by the Advertising Standards Authority.

Royal Bank of Scotland to provide free financial advice

11 Dec 2008 | by Alex Brownsell

LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part of efforts to rebuild confidence in the Government-owned bank.

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

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