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Steve Easterbrook returns to McDonald's as global chief brand officer

Former McDoanld's UK boss Steve Easterbrook is returning to the fast-food chain as its top global marketer, after 18 months away from the business.

BK hires Starbucks marketer and launches new promotion

Burger King has appointed Starbucks senior marketer Natasha Naik, to the new role of marketing manager for North West Europe, and is launching a promotion to showcase its new chilli range.

Burger King EMEA senior innovation manager exits

Burger King EMEA senior marketer Joanne Richardson has left her role as part of a restructure at the fast-food chain, which has seen a number of European product marketing and support functions relocate from the UK to Spain.

McDonald's Nick Hindle promoted to senior vice-president corporate affairs

McDonald's UK vice-president comms Nick Hindle has been promoted to become senior vice-president corporate affairs.

McDonald's to hire first UK head of digital

McDonald's is looking to hire its first UK head of digital in an attempt to improve its in-restaurant experience.

L'Oréal hires former BK marketer Power

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L'Oréal.

Digital killed the marketing star

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.

KFC recruits Gu marketer Farren

KFC has hired Gu marketer Meg Farren as its marketing director of new concepts and strategy.


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