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KFC ties up with 4Music to support Krushems rollout

31 Mar 2010 | by Joe Thomas

LONDON - KFC has ventured into branded content for the first time through a year-long partnership with music TV broadcaster 4Music.

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.

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