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What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

Remind yourself of your brand fundamentals before getting swept along by the social media tide

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can be maintained

What Next in Digital: Data is digital way forward

25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)

Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.

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