Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
Subway plots long-distance branded races
16 Oct 2012 | by John Reynolds
Subway plans to bolster its health credentials by launching branded, distance-running events across the UK.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
The big four supermarkets and a raft of major food companies have signed up to the Department of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark and Ben Hall
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The Advertising Association (AA) is understood to be preparing a research project into the food advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing to the under-16s.
McDonald's activity to promote 'ethical' focus
14 Jun 2011 | by John Reynolds
McDonald's is launching a CSR-focused marketing strategy with an "A-Z of the company" featuring a series of McDonald's-related ethical initiatives.
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