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Non-sponsors buy majority of Olympic outdoor sites

Non-sponsors are understood to have taken the majority of the outdoor media sites within the vicinity of the Olympic venues since rules restricting them to Games sponsors were loosened in January.

My Media World: Steve Cox

Steve Cox, marketing director at JCDecaux Airport, has appeared on stage at The Forum in Kentish Town and is a diehard QPR fan.

McDonald's highlights its golden arches

McDonald's is rolling out the third phase of its ad campaign to remind people "There's a McDonald's for everyone".

Watch consumers interact with McDonald's digital billboard at Piccadilly Circus

LONDON - McDonald's has unveiled a fresh sign concept at Piccadilly Circus, aimed at encouraging visitors to take pictures against the back-drop of the iconic outdoor site, which is seen by an estimated 1.1m people a week.


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