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Nicola Kemp unveils the top marketing moments of the past 12 months.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
Saatchi & Saatchi has launched its debut ad campaign for Wall's, which features the tag line 'Proper food. Bring it on'.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
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