27 May 2011 | by Nicola Clark
From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of marketers.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson