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Reebok agrees $25m refund for false trainer claims

29 Sep 2011 | by Sarah Shearman

Reebok, the sports brand, is being forced to return $25m (£15.9m) to consumers in the US who have bought its "toning" shoes, to settle a case brought by the Federal Trade Commission.

CoolBrands: How to capture the essence of cool

28 Sep 2011 | by Nicola Clark

Aston Martin has held off Apple to retain top spot on this year's CoolBrands list. Nicola Clark asks what it takes to make the grade.

Aston Martin fends off Apple to be named coolest brand of 2011

28 Sep 2011 | by Arif Durrani

Apple may be about to launch its iPhone 5 while laying claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes.

Ted Baker to introduce 'click and collect' service

26 Sep 2011 | by Matthew Chapman

Designer brand Ted Baker will plunge into the increasingly crowded 'click and collect' marketplace at the end of the month, in a move to ramp up its multi-channel offering.

Boux Avenue hires ex-French Connection marketing director

26 Sep 2011 | by Matthew Chapman

Lingerie brand Boux Avenue, owned by 'Dragons' Den' star Theo Paphitis, has appointed former French Connection marketing and PR director Lorna Perrin to its newly-created marketing director role.

M&S and Sainsbury's back PM's GREAT campaign

23 Sep 2011 | by Sara Kimberley

Marks & Spencer, Sainsbury's and Burberry are just some of the British brands backing Prime Minister David Cameron's new 'GREAT' campaign, promoting Britain as a destination for business and tourism.

Corporate hospitality feels the pinch

23 Sep 2011 | by Mary Howlett

Major venues are trying to entice thrifty brands with special deals on their corporate hospitality packages, writes Mary Cowlett.

BrandMAX: Simon Clift imparts global marketing experience

22 Sep 2011 | by Loulla-Mae Eleftheriou-Smith and John Reynolds

"A lack of clarity on rules and responsibility" and "being too internally focused" are two key reasons why global marketing campaigns fail, the former Unilever chief marketing officer Simon Clift said in today's BrandMAX keynote speech.

Behind the ASOS marketing machine

22 Sep 2011 | by Nicola Clark

ASOS has its sights set on conquering the global fashion market on the back of impressive profits. Nicola Clark goes behind the scenes with Lindsay Nuttall to uncover the secrets of the online retailer's marketing strategy.

eBay promotes fashion partners with campaign

20 Sep 2011 | by Sarah Shearman

House of Fraser, Office and La Redoute are among the brands that will feature in eBay's autumn-winter push to promote the variety of retailers available on its fashion portal.

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